I have a passion for Google products.Google Analytics tracking campaigns and custom Google Tag Manager implementation are my specialties.
Using industry leading technologies and programming languages to set up custom analytics tracking (Page Data, eCommerce, UX) with Google Analytics while also implementing third party tracking requirements and platforms.
Responsible for implementation of analytics code on some of the world's largest travel and tourism brands.
Communicating technical requirements to internal and external teams.
Providing digital marketing consulting services to non profits and smaller-sized companies in Nova Scotia. Working primarily with Google Analytics, Google Tag Manager, and Google Ads campaigns.
I started as a backshift team member after needing employment when I came back from Europe. Was promoted to management within 6 months.
Responsible for performance management, and training of front end guest experience team, including 4 supervisors and 22 Team Members.
In charge of vendor relations such as Pepsi, Coke, and Exxcel TCG, as well as external store relations regarding all ongoing activities in the Bedford Place Mall.
Completed 1 year of business school with a focus on entrepreneurship and marketing, leading me to start my own business doing computer repair and network administration. I left Canada to take a tech job in Latina, Italy and didn't return to compete my second year.
Attended for 3 years full time while working. Completed mostly leadership, marketing and business courses. Switched to NSCC without completing the degree.
I used to list all of my projects and reviews here. Then I realized that, if you're here, it's probably because you heard from someone that I'm wonderful to work with and deliver high quality work on projects both big and small.
If that's the kind of person you're looking for, give me a shout and we'll see if working together would be a good fit!
Up for a chat over a coffee? Maybe over a beer? Want to work together? Want to learn more about me? Just want to say hello? Doesn't matter, I'd love to hear from you. Simply fill out the form below to contact me.
Great experience with the Brannen's brothers in Elmsdale! We worked together to create a website that would get them noticed in Elmsdale. Paired with some search engine optimization and linking to an external sales site, Brannen's Service Center now has a powerful online presence to generate new clients on the web.
The team at Tekkit Computers needed to update their website, social media, as well as have their marketing managed. We started by finding out the ideal keywords and clients for Tekkit. After a few conversations, we were able to pin down exactly what kind of approach to take to improving the Tekkit Computers brand online!
Tekkit Computers is only a 2 year old company, and they needed to rank quickly to compete with other local businesses that were established before it. Using a local blast for citations and some powerful social media management, we were able to create more authority for Tekkit and raise it quickly to compete with the rest.
Say It With Stitches has been creating incredible embroidery work in Bedford for over 30 years. They knew they had to find the right fit in their search for a web developer, and I was happy to find out that my name had come up as one of Bedford's most reliable! This is a WordPress website created so as the team at SIWS would be able to make changes and edit the website themselves, turning it into their own creation that they could change and update to reflect their ever expanding brand.
Scotiasite Digital Marketing is a project created by a few Nova Scotians when they noticed a serious problem with many small business marketing systems. They spend money funneling potential leads towards websites that don't convert! There's no point in spending ad money on a landing page that won't sell, or sending clients to a website that won't convince them to buy their product. I helped build Scotiasite and work with them to teach new businesses about how a Great website, combined with a strong social media and digital marketing campaign, can lead to amazing results at much lower costs than traditional media.
The Bedford Business Improvement District Project is a non profit, community project built to help the future sustainability of businesses in the Bedford area. Modeled after successful BID communities in Nova Scotia already, the Bedford BID aims to revolutionize the Bedford area as a place to spend money and prosper rather than a highway that leads you to bigger malls or industrial parks.
HPC, or Holland's Pest Control, is a website I created to help a budding entrepreneur in the pest industry! Dave Holland was looking for a simple website that could help funnel clients into his newly evolving company. We used a speedy bootstrap framework and only the most important info to ensure potential clients became paying customers thanks to the inviting, easy to use website laid out for them.
Ground Hog Geothermal & Heat Pump LTD was in need of some advertising and marketing tactics that were a little more 21st century than their old prospects. We set them up with a Facebook account as well as some analytics software so we could track our digital marketing campaigns and results. It took no time for us to create an engaged, local following that helped thousands of potential clients find out about their services.
The team at Easy WordPress Management wanted a faster, mobile responsive website that would have a very simple, fast feeling to it. Their goal? Get more clients than their old site did. The result? That and more! The new website had a 400% increase in conversions over their old site. It even brings in more new traffic on referral because the site is now super easy to link to and share! Combine all this with the loading speed now 8 times faster than the old site, and you can see why this new website has been a massive asset to the Easy WP team!